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Previously people suggested to use Google Ads to counter it.

But it's extremely expensive. I am paying sometimes $20-40 per click. Just to sell a $5 product.

It's insane.

Just don’t pay for it.

What you said implies your competitors pay the same $20 per click to sell a $5 commodity. You win

Isn’t it a reverse auction, so presumably your competitors would have a lower cost per click if they had a higher click through rate?