-These days, people are pretty unlikely to pay just to have a blog when there are tons of free alternatives
-Blogging itself has experienced massive decline with social media & short-form video
-Even if they did want to pivot into a more contemporary model, migrating a stack that old and with that many dependencies would be extremely difficult
Of course it'd be nice to preserve, but I imagine the business was on life support and mainly supported by holdovers and with close to zero new customers.
At some point, you need to close down.