In my mind, this will be the first major test of Tim Cook as a CEO. This is not "I get a bad signal if I hold the phone the wrong way". This is "my iPhone drove us to the wrong hospital so I wasn't able to say goodbye to my grandfather".

Problem is, I don't see what they are supposed to do except throwing massive amounts of money and manpower at the problem - but even that will take a long time to fix the major issues that are in iOS6 Maps.

It will be very interesting to see how they react to this problem.