I get they don't care about me as an individual, but companies tend to be 'lawful evil' -- if something is in their best interest (like a user returning to a site they boycotted for many ears to add eyeballs to ads), it's confusing and annoying when they don't seem to follow their own incentive structure.

Anyways, it's with their legal dept now so I'll try to put the blue site out of my mind and enjoy better venues like the orange site :-)