> Hardware and software both matter, and Apple’s history shows that there’s a good argument to be made for developing integrated hardware and software. But if you asked me which matters more, I wouldn’t hesitate to say software. All things considered I’d much prefer a PC running Mac OS X to a Mac running Windows.
https://daringfireball.net/2009/11/the_os_opportunity
At the time I'd only been a Mac user for a few years and I would have strongly agreed. But definitely things have shifted— I've been back on Windows/WSL for a number of years, and it's software quality/compatibility issues that are a lot of what keeps me from trying another Mac. Certainly I'm far more tempted by the hardware experience than I am the software, and it's not even really close.
AMD was also lagging with drivers, but now we see OpenAI swearing they gonna buy loads of their products, which so many people were not favor of liek just 5-7 years ago.
Hardware is naturally limited in scope due to manufacturing costs, and doesn't "grow" in the same way. You replace features and components rather than constantly add to them.
Apple needs someone to come in and aggressively cut scope in the software, removing features and products that are not needed. Pair it down to something manageable and sustainable.
macOS has way too many products but far too few features. In terms of feature-completeness, it's already crippled. What OS features can macOS afford to lose?
I remember using iTunes when fixing the name of an album was a modal blocking function that had to write to each and every MP3, one by one, in the slowest write I have ever experienced in updating file metadata. Give me a magnetised needle and a steady hand and I could have done it faster.
A long time ago they had some pretty cool design guides, and the visual design has often been nice, but other than that I don't think their software has been notable for its quality.
Curious if I'm missing something though, is there another entity with a stronger suite than that? Or some other angle to look at this? (E.g., it seems silly to me to use an MP3 metadata example when you're talking about the same company that makes Logic Pro.)
Now that they own the SoC design pipeline, they’re really able to flex these muscles.
The above link is a video where he mentions that.
It is true that Apple’s major software products like iOS and MacOS are only available on Apple’s own hardware. But the Steve Jobs justification for this (which he said in a different interview I can’t find right now so I will paraphrase) is that he felt Apple made the best hardware and software in the world so he wanted Apple’s customers to experience the best software on the best hardware possible which he felt only Apple could provide. (I wish I could find the exact quote.)
Anyway according to Steve Jobs Apple is a software first company.
EDIT: I seem to be getting downvoted, so I will just leave this here for people to see I am not lying:
https://www.businessinsider.com/tim-cook-apple-is-not-a-hard...
Now the M1 range, that really was an impressive 'outperform' moment of engineering for them, but otherwise this is just a clock-work MBA driven trickle of slightly better over-hyped future eWaste.
To outperform during this crisis, hardware engineers worth their salt need to designing long lived boxes with internals that can be easily repaired or upgraded. "yeah but the RAM connections are fiddly" Great, now that sounds like a challenge worth solving.
But you are right about the software. Installing Asahi makes me feel like I own my compter again.
"Linux on Apple Silicon: Asahi Linux aims to bring you a polished Linux® experience on Apple Silicon Macs."
Why the "®" after Linux? I think this is the first time I've seen this.
There aren't a lot of tangible gains left to be made by the software teams. The OS is fine, the office suite is fine, the entertainment apps are fine.
If "performance" is shoving AI crap into software that was already doing what I wanted it to do, I'd rather the devs take a vacation.
Who knows, maybe the era of "exciting computing" is over, and iteration will be a more pleasant and subtle gradient curve of improvements, over the earth-shattering announcements of yore (such as the advent of popular cellular phones).
Aside from that, I think of Apple as a hardware company that must write software to sell their devices, maybe this isn't true anymore but that's how I used to view them. Maintaining and updating as much software as Apple owns is no small task either.
Hopefully that will bring whatever they’re doing right to other teams.
Software (iOS26), services (Music/Tv/Cloud/Apple Intelligence) and marketing (just keep screaming Apple Intelligence for 3 months and then scream Liquid Glass) ---- on the other hand seem like they are losing steam or very reactive.
No wonder John Ternus is the widely anticipated to replace Tim Cook (and not Craig).
But this is the exception.
Furthermore, they do also engage in the traffic and sale of digital programmes wrought by the hands of other, independent artisans.
The PowerBook from the mid 1990’s were hugely successful, especially the first ones, which were notable for what we now take for granted: pushing the keyboard back allowing space for palm rests. Wikipedia says at one time Apple had captured 40% of the laptop market. All the while the ’90s roared on, Apple was languishing, looking for a modern OS.
Apple's Hardware Chief, John Ternus, seems to be next in line for succession to Tim Cook's position.
So give the software some slack.
Biggest grief with MacOS software:
- Finder is very mediocre comparing to even File explorer in Windows
- Scrollbar and other UI issues
Unfortunately I don't think Asahi is going to catch up, and Macbook is so expensive, so I'll probably keep buying second hand Dell/Lenovo laptop and dump a Linux on top of it.