I can choose to use a bank that allows me to access all of their online banking features via the browser. I can choose to work for a company that doesn't want to surveil my personal device. I can deal with the government via snail mail, or in the browser. I can use third-party YouTube clients and torrent movies and games, or simply don't engage with DRM'd media because there's plenty of entertainment out there.
Count the percentage of software you use that are open-source compared to 10 years ago. I bet it's more. It's only a matter of time before we make hardware open-source, too.
When the mainstream is evil, being an outcast is the right thing to do. Every big change begins as a small movement.