In the very late 90s I briefly had a rotary dial phone - very anachronistic even then - and discovered that dialling an eleven digit number that way is a huge ballache - it's so sloooow! Especially if the number has a bunch of 9s in it.
A little after that I was in the US but kept using my British mobile for a month or two as my contact - giving my number to people was even worse ... rattling off a 15 digit (international prefix plus country code) always confused people.
I too remember the Swap Shop number with some fondness. I certainly called it at least once or twice.
Last note - I realised recently that I still know the X29 address for nsfnet relay from Janet to the Internet (basically a Janet-to-telnet relay). That's a 14 digit number that I last used over 30 years ago. My memory's pretty average, but man, once stuff goes in it does not come out again!