I work in marketing and I beg my father not to buy anything he sees in digital ads, especially not the garbage promoted in the word game app he likes. I tell him if he sees a product he wants in an ad to track down something similar himself from a store he already knows and trusts.
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I also beg my girlfriend not to shop based on ads or TikTok. But she still does buy things off ads. On the rare occasion I see an ad, I assume it's a scam.
Once she showed me this video of a woman claiming she invented a new travel bag and had it "on sale" on her site for $150 instead of like, $250. So I tell my girlfriend I bet the full price has never been that high, and internet archive showed the bag has always been on sale, but the sale and full price have gone up 1.5x since inception.
Then I look up that type of bag and find the exact same thing in a different color for half the TikTokker price, same design and everything, been available for years. Then I look more and find the same bag elsewhere for about $50.
At least that experience mostly taught her to not buy things from TikTokers.