I'm not sure the numbers support the dire title. A five percent decline ?
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It's much more than a 5% decline. I started keeping track of Harley dealers around 2019. When I started tracking, the website listed 1859 locations around the world. Of those, 58 looked like merch stores (no bike sales, no services), so let's call it 1801. The last time I updated my stats was 18 months ago, and the number was 1409. I just looked today and it's 1237. So that's a reduction of just over 31%.
I haven't plugged today's number into my analysis, but the 2024 numbers showed some countries hit much more disproportionately than others. All of the stores in Russia have been closed (for mostly obvious reasons). Almost all of the stores in Central America and the Caribbean have also closed (for not-obvious reasons). In the US I'd say the number looks somewhere between 5 and 10%, but again, that doesn't take into account the last 18 months.