You just made my argument. Renaming is hard precisely because you shipped with the wrong name. That's why you should get it right from the start.
Every cost you listed [distro packages, configs, scripts, docs, domain] exists whether you rename to something descriptive OR another random word. The migration pain is identical. "Fish" → "decent-shell" costs the same as "fish" → "zephyr." My argument was that this renaming won't be necessary if you started by picking up the proper name at the first place, and it's very unlikely to have the need to rename it. We shouldn't be optimizing to avoid renaming. That's trading a rare maintenance event for permanent cognitive overhead.