Once you accept that optimizing compilers do, well, optimizations, the question is what should be allowed and what not. Both inlining "memset" and eliminating dead stores are both simply optimizations which people generally want.
If you want a store not to be eliminated by a compiler, you can make it volatile. The C standard says this can not be deleted by optimizations. The criticism with this was that later undefined behavior could "undo" this by "travelling in time". We made it clear in ISO C23 that this not allowed (and I believe it never was) - against protests from some compiler folks. Compilers still do not fully conform to this, which shows the limited power WG14 has to change reality.