Would be interesting to know the % of readers who switched to audiobooks.
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"Thirty-eight percent of American adults listened to an audiobook in the last year, up from the 35% reported in 2023."[1]
"Roughly one is five American households listened to an audiobook within the last year—23 million households. (Audio Publishers 2001 Consumer Survey)"[2]
"'The best patrons are the best book-buyers. They’re avid readers who use audiobooks to keep up when their eyes are busy,' says Mary Beth Roche, president of the Audio Publishers Association. ('Commuter Consumer,' The Washington Post, April 24, 2005)"[2]
Households and adults aren't exactly comparable, but it's a start. That last quote supports my personal, anecdotal findings that most audiobook listeners also read books.
1: https://www.edisonresearch.com/audiobook-revenue-and-the-num...
2: https://web.archive.org/web/20101119164743/http://audiopub.o...
Thanks! I got my elderly family member into them as he was going blind but still loves reading. Little trouble getting audible syncd to his ipad remotely but we got it working.