In the end, if the Rust advantage is that "Rust's technical design reinforces a culture" where one tries to avoid this, then this is a rather weak argument. We will see how this turns out in the long run though.
Oh and of course rust is inherently slightly faster because no reference aliasing is allowed and automatically annotated everywhere which allows for significant aggressive compiler optimizations that neither C nor Zig can do automatically and is risky to do by hand.
https://rustfoundation.org/about/
They benefit by having more of the industry using technologies they control.
Studies from independent third parties would be less biased.
IMHO the onus is on you to present any contrary studies showing Rust's safety profile isn't as good as the studies indicate when compared with C++ or to demonstrate where Zig's safety profile in real world complex environments stacks up.
We can disagree on opinions, but you can't discard all experimental evidence in favor of no evidence, especially when the safety profile of Rust is backed by solid theoretical models as to why it would be safer.
To that point, AWS and Cloudflare have also adopted the Rust language for all new projects. I think that says something about the recognition that it really is much harder to write trivial memory vulnerabilities.
Is your argument that developers at MS and Google haven’t been trying to employ these strategies for existing C codebases? It’s a bold position to take and one I’d say devoid of evidence; all the evidence suggests it’s really hard to reason about ownership in complex systems and abstractions only help you do so error free up to a very limited point.
Rust 1.0 was in 2015. This is the long run. And I disagree that safety culture is a "weak argument". It's foundational, this is where you must start, adding it afterwards is a Herculean task, so no surprise that people aren't really trying.
I don't think 10 years ago there was a lot of Rust used, so I am not sure how relevant it is that 1.0 was released at this time.
But sure, ultimately any code you see is limited by the talent of the author. However the safety of that code is not - it’s limited by how many unsafe blocks they wrote which you can actually grep for.