It's hard to overstate how much a beating the EU's reputation took after the Mercosur fiasco.
Lula took a massive political risk to push the EU-Mercosur FTA despite the power behind the throne in Brazil being wooed/bribed by the Trump admin [0] and already on the fence about the EU-Mercosur FTA because they are Ag Barons that primarily trade with the US and China [1] AND during a hotly contested election year.
This only makes the EU look like a less attractive negotiating partner, and incentivizes countries to unilaterally negotiate with individual EU states instead of the EU as a whole, thus undermining the entire EU.
If the EU alienates China, the US, Russia, Brazil, India, ASEAN, Japan, Korea, etc who else is left?
That is the whole crux of Carney and Zelenskyy's speeches at Davos.
> US is still unable to get a free trade deal with mercosur
Instead, we get an REE extraction deal in Brazil [2], financial backing for our current Venezuela escapade [0], and a president exporting Hispanic American-style far right politics into EU member states like Spain [3] and Italy [4] where right-leaning South Americans have become a major political voting bloc.
The more isolated the EU becomes, the easier it is for countries to begin taking advantage of European nations on their terms.
Edit:
The EU is now unfreezing and ratifying the US-EU trade deal [5]
[0] - https://www.bloomberg.com/news/articles/2026-01-18/brazil-s-...
[1] - https://www.ft.com/content/d293237e-e39f-4f4c-89e7-4c52cf937...
[2] - https://www.ft.com/content/401a9e84-3034-4375-bf39-56b92500c...
[3] - https://www.reuters.com/world/europe/spains-far-right-vox-ho...
[4] - https://cebri.org/revista/en/artigo/172/javier-milei-and-the...
[5] - https://www.bloomberg.com/news/articles/2026-01-22/eu-plans-...
Last but not least, that of quality standards and chemicals doesn’t hold anyway, as there are already loads of products coming from those countries already… I look always where things come from, and fruits come up to 80% from South America (including Mercosur). Dang even apples from Argentina in Germany, which is frankly non sense to me! It’s just not about quality, is good all protectionism and imposing tariffs, just as Trump is doing, but if we do, is ok.
Yes, I agree with the standards, but has absolutely nothing to do whatsoever with the agreement Mercosur/EU. The standard will be imposed for ANY product sold in the EU, doesn't matter where it comes from, as it should be.
To add to the absurdity, one of the thing we Europeans will be able to export more to SA is chemicals, including those which we forbid here because they damage health and environment...
Or people exporting meat I happen to know. Independent of all requirements for anything in the EU, that of course has to be met, they will ask for lots of things above and beyond. That is the reality of the market. If you want to play with such a big market, it won’t be easy.
I know a guy who had paprika plantation, wanted to sell to Germany. They asked conserved samples of the last 20 years to guarantee consistency. That is just not normal.
But there are always buyers for the cheapest products too.
It's this attitude that makes non-Europeans (especially those of us without European heritage) less sympathetic to European pleas of support, yet it's your politicians that try to sign a defense pacts with "third world countries" like India [0]
[0] - https://www.reuters.com/world/india/eu-proceed-security-defe...
Well, returning the food production while the population is starving would have been an even harder problem.