back
73 comments
What is the point of using short form content platforms as a consumer really?

Just put the political stuff aside, they are often too short for any details over any topics if not straightly brainrot, ending up making people get distracted and lost patience easily. I never a fan of YouTube shorts and instagram reels either because of the same reason.

Perhaps they are good for promotion, but as a user perspective, can anyone really point out one good reason to use these platforms?

I have several young cousins (gen z) who use TikTok as their Google. Recipes, travel ideas, news, fashion, shopping, how-to videos. While of course a lot of their usage is passive scrolling that trains their algorithm, they're very adept at using search to find the same things I find in my browser.

It's bonkers to me, but I guess my patterns of information lookup have just calcified with age.

I’m in my late 50s, and I’ve been using TikTok for over six years. Before that, the only social media I used was Facebook—not Instagram, not anything else—but TikTok pulled me in from the very beginning.

At first, it was all about the novelty: lip-syncing and dance videos. Over time, though, my interests evolved. I started following creators for travel vlogs, occasional financial advice, health tips, yoga and exercise—and last but not least, singing, which I only began at age 55.

I don’t have many viewers, and that’s perfectly fine. My account isn’t about chasing likes or comments. It’s simply a way for people to see who I am rather than engage with a random, unknown profile—if they’re curious enough to look. It also helps avoid mixed signals: when you know who I am (even though you never truly know someone), you can usually tell whether something is meant as a dad joke… or a Daddy joke

As a result, my consumption of TV, Netflix, and HBO has dropped significantly. I find it far more engaging to follow real people and see what they’re doing with their lives. And here’s the irony: aside from the first two or three seasons of Survivor, I’ve never been into reality TV—yet somehow, I’m completely hooked on this one.

[ Wordsmithed by AI ]

Ps: I think my joke has been taken badly by someone. The point is internet with few hundred million or just few million people is a minefield and like now somehow jokes don't click and knowing the person behind the joke, being able to if not ID them at least have them semi public is a credibility bridge that anonymity does not provide. By being public, you are more accountable than you normally would be

Your categorical error is that you think people are watching them to cover details in topics.

They are a replacement for TV. You know, the thing that people used to watch for hours upon hours a day?

While I am reading others’ view points and enjoy it; perhaps just straight to the point to your point first.

Can you tell me what exactly THE ERROR when I want to find a single good thing about TikTok when I don’t understand it?

For your view point, you logic is the following for the good reason using TikTok:

“Addiction is bad, but many people are using it anyway, just like any media back in the days.”

Are you really sure you have answered A GOOD REASON of using TikTok? Sounds like a horrible argument for me. Addiction is a bad habit to begin with, it won’t magically validated just because the media has been changed.

I had this discussion once before, I don't remember where, with I taking your position. The other guy seemed to think that entertainment was fungible, and so the entertainment of short form video was objectively better than long form, since it could theoretically be turned off at any point unlike a movie, and since it had infinite variety. Which I guess makes sense if you believe the fungibility, but I can't imagine associating in real life with such a person.
The "I can turn it off unlike a movie" idea is wild. We've had the ability to pause and resume long-form TV/movies for decades.

Heck, how does that person think people read books? Six to ten hour sitting marathons?

Shopping is a major one, I've found so many useful things from TikTok that no other platform has successfully been able to show me. It's also superior for viral growth and easily marketing new services in pretty much every way.
My wife loves TikTok.

It introduces her to new fashion, new restaurants, new places to visit. Local, hyper local and hidden, and her favorite travel destinations.

It's full of bite size tutorials. Tips and tricks. Genuinely useful stuff. Blogs and websites you'd find this stuff on are not as visual, not as well edited, and are hard to find or full of SEO spam.

It's introduced her to all kinds of hobbies. Gen Z is all about finding old consumer digital cameras from 2000 or even older Kodak one-use disposables and transplanting the lenses. TikTok nucleates these interests and trends.

The news breaks almost immediately on TikTok, and there's immediately insightful community commentary - why would you ever need CNN talking heads?

Every day there's a new "fad". It changes fast, on a day to day basis. Just a few days ago, there was this "an owl but from [x]" meme that was really cute/funny.

TikTok is genuinely everything. It's amazing. Much of the old internet it replaces doesn't hold a candle to it.

> The news breaks almost immediately on TikTok

Not arguing against the rest of your comment, but I find the concept of "breaking news" to be generally terrible for society. News outlets should wait until they have enough information to present an event as accurately as possible, but the rush to be the one that gets there first means this is often not the case.

And I expect this goes double for randos publishing on TikTok.

Veracity is cornerstone to a healthy internet, and it can be very impossible for someone to fact check things on tiktok if their one-stop shop for consuming things and finding information is also tiktok. Corroboration, validation etc. are something I can do (to best efforts) on my computer with applications and websites that help me do this.

Don't get me wrong, I like instagram for the political commentary; but the vibe is different, Instagram is a supplementary source and not a primary one. It's still not a perfect system either, for example Instagram doesn't allow clickable links which can really hamoer organization and spreading important information.

Thank you for your thoughtful story!

This is the reason why I have raised this question, as I don’t really understand why people are so into this platform since I don’t enjoy short form contents.

Perhaps just because it is short, with properly use, TikTok can discover many niche topics that we probably don’t know.

Does it change my decision of using this platform? Probably not because I prefer longer and slower paced contents, but I could at least know that TikTok is not just about brainrots or random people dancing like many people as claimed, at least now I know there are people finding their passion in this platform or discovering new place to explore.

So better, richer content twitter? I never used that site except for a brief period at the beginning of the current Ukrainian war, but it sounds like it appeals to the same type of person.
I have been trying so hard to get YouTube to stop recommending shorts to me. I am pretty sure that the "Show Fewer Shorts" thing you can choose in the app doesn't actually do anything.

My wife loves TikTok to a point that she will take it personally when I complain about it, but I absolutely hate the "vertical short form video" crap that's gotten popular. I'm probably just showing my age, even with my admittedly-quite-flakey attention span, I feel like TikTok and YouTube shorts are just kind of irritating. So much stuff on there is either low-effort crap with lip syncing to some clip from a movie, or shit yelling at me with burned in giant subtitles, both of which are almost certainly part of my own personal hell.

What is the point of medium / long form content when you can get 80% of the dopamine for 5% of the commitment. Most "content" is mediocre, condensed short term doesn't waste your time. Most "content" TLDR down to a couple minutes pretty well, variety doom scrolling is spice of life and all.
I used TikTok a few times and then uninstalled it because it’s very addictive. It’s a lot of nonsense like dances, and bits of cooking episodes, travel and destination clips, punchlines from TV shows and cartoons, memes etc. It’s a really sad thing to use honestly, makes you feel dirty for wasting all that time.
This is also my usual understanding to TikTok although I know some people found new hobbies with it like the other replies, but the contents don’t click me because they are way too flashy and stimulating, and these really make me visually and mind fatigue.

Your situation is similar to why I have quit Pinterest. Memes and jokes are fun, and some of the images are inspiring, but it simply wastes too much valuable time which I can learn something new or take a deep rest.

It's wild to watch someone critique the utility of short-form content in a 4-sentence essay.
I am not sure if it is a good thing when you see a question as an essay. It could goes in both way, so you better explain it.
It has 200M users in the US (I'm not one of them), which is about half of all citizens. Do you really think it's possible they have no point?

For most people, it's a distracting little jolt of dopamine and a way to get quick news or commentary.

It's definitely not good for our brains for that to be the main kind of content we consume, but it's not useless.

> What is the point of junk food?

The answer to this is the same as the answer to your first question.

It's great that Americans can now enjoy being surveiled by private companies instead of possibly being surveiled by a government. What a great improvement
”Instead of” or "in addition to" ?

Would not put it past them to influence what content people see on TikTok either.

I think you're being optimistic.
Do you feel there's no difference between being surveilled by Oracle and being surveilled by the CCP? They're both terrible, but do you really think they're equivalent?

There's also the issue of the algorithm being used for propaganda, which (again) is also terrible in the hands of either party, but with potentially very different outcomes.

Technically would be correct to say its being split into TikTok US and TikTok Rest of World , probably why one of their new ToS includes geolocating the end user for user segmentation. Since i dont think they are going to split the app - probably keep using the same published one.
It seems like what this will basically entail is a US algorithm and moderation system, while the core app remains with ByteDance.

> The Joint Venture will secure U.S. apps through software assurance protocols, and review and validate source code on an ongoing basis, assisted by its Trusted Security Partner, Oracle.

So the new team will be in charge of content moderation, training, and "review and validat[ion]" of source code. Not actually a new app.

Let’s be real, we all know this is about censorship, surveillance and controlling narratives.
Old: CCP censorship, CCP surveillance, CCP narratives

New: US censorship, US surveillance, US narratives (patriot approved)

I feel like this outcome is so much worse than just banning the platform.

So.. US intelligence agencies and data brokers are going to mine it and US interests are going to pump it full of human and bot sockpuppets to manufacture the consent of users to be more aligned with ideas that work best for the Ellisons' interests.
Correct. We've fixed TikTok by blowing off a law enacted by Congress to ban it and now Oracle has a live tracking of every user by GPS.
Yes, this is terrible. Before now it was fine, just Chinese intelligence agencies and data brokers mining it and Chinese interests pumping it full of human and bot sockpuppets to manufacture the consent of users to be more aligned with ideas that work best for the CCP's interests, but now it's just ruined.
This (and PAFACA in general) is a massive disgrace from a 1A POV.
What's the first amendment angle here? Foreign actors aren't covered under 1A, and people in the US are just as able to publish to and consume TikTok as they were before.
What is 1A and PAFCA?
Only a fool would trust the political moderation on any major corporate platform at this point. Some I’m sure see this as a great win. All our media, real estate, and economy is already obviously for sale to foreign govts, but when it comes to propaganda we draw the line.
Good. now that it is done, can EU and the rest of the world push for regional ownership of Instagram, WhatsApp and Youtube without the US complaining unfair practices.

Chinese ownership as a security threat is currently in between reality and conspiracy realms but the US govt meddling as a threat is a proven reality worldwide.

I am European and live in Japan.

China is currently providing weapons for Russia to wage large-scale war in Europe, while supporting a dictatorship in North Korea that regularly launches nuclear-capable misiles in my general direction.

The EU would have to put the US on a list of "foreign adversaries", with whatever political fallout comes from that. Not saying they shouldn't, but there will be downsides.

Since controlling these platforms is probably the best ROI for swinging public opinion, I'm sure it's a matter of time before they get seized (one way or another) and redistributed to reliable political allies.

>Good. now that it is done, can EU and the rest of the world push for regional ownership of Instagram, WhatsApp and Youtube without the US complaining unfair practices.

>Chinese ownership as a security threat is currently in between reality and conspiracy realms but the US govt meddling as a threat is a proven reality worldwide.

There is nothing stopping any country from doing the same to US companies' local operations five years ago, today, or next year. The difference is that the US is not China. Your comment assumes that a US company is as dangerous as a Chinese company. As felipeerias said, China is (among other things) actively backing Russia in Ukraine.

US law did not require TikTok's divestiture to a US owner. If TikTok were a Canadian, British, French, German, Korean, Japanese, or Taiwanese company, the US government wouldn't have intervened in the first place.

Conversely, if TikTok were a Canadian, British, French, German, Korean, Japanese, or Taiwanese company, American would not have to fear a hostile government silently gathering data on American users, or a company repeatedly shown to be lying about using its app to do so.

Bytedance has been pushing their own TikTok alternative, Lemon8, since TikTok first came under government attack in the US. Will be interesting to see what they do with that.
Didn't this all start with data privacy?

How is TikTok user data more private today than it was a year ago?

I think it was more about control. The narrative was that the Chinese government was intentionally affecting the algorithm for US users to dumb them down and affect elections.
I don't get why they sold it. If the Chinese government really had a say, simply refusing would have been a better option, as Trump would have never dared shutting off an app loved by hundreds of millions of voters.
PRC veto = no algo transfer = bytedance/tiktok US can't be "sold" / total divestiture. New "sale" basically US conceded to PRC JV model, i.e. US companies operating in PRC has local data warehousing requirements, company gets to keep algo and ip, country gets technical custody over data. That's basically extend of thumb on skills PRC had to apply, they're fine with sovereign cloud etc, they weren't with forced divestiture (trying to coerce entire PRC company to flip).
Wrong.

The definitive factor here is whether the Chinese company wants to put themselves deep in the American political water. To any company, living under a crosshair alone is difficult enough, it becomes even more so when the company is foreign-owned.

The sell was a strategically correct decision by ByteDance, they made money out of it and they secured some future income, at least for a short while. But no app or service lives forever anyways, so it's still a good trade.

Whether or not the sell could benefit actual American users was never mattered.

So what's the workaround here...VPN from another country?