The problem with analogies to things like cheeseburgers, gambling, drugs, cigarettes, etc., is:
1. Availability -- you have to go somewhere to acquire/participate in these things*
2. Cost -- you have to have money to spend. That is, it's not something you can consume/participate in for free -- you have to have money to spend.
* Gambling is theoretically freely available via gambling apps. But still comes at a cost.
With social media, anybody can do it for unlimited amounts of time, and for free. All you need is a phone/laptop/desktop with internet access -- which nearly every person on the planet has.
Addiction + Free + Widely available = Destruction