Item — HN Reader

I'm not quite sure what to take away from this infographic.

1. Are they assuming that everyone who bought an Apple device is caught in the reality distortion field?

2. Is it really significant that people who used to own Apple devices, but now don't, are more likely to be dissatisfied with Apple products? I mean, that's the reason they are former Apple customers no?

3. For that matter, is it really surprising that more people who own Apple products, have entered an Apple store? How else would they buy one otherwise??

4. People who own expensive electronic equipment are more likely to be richer and younger? Really, I couldn't have guessed that.

1 comments

Another one in the same vein is the one that says people who own Apple devices are less likely to think they are overpriced. Well, duh!

What was really interesting about that figure was that among Apple users, about half still think they're overpriced.

That's not a figure that I'd think is consistent with the "fanboy" and "reality distortion field" memes. To the extent that you can glean an image from a single survey result, this one does more to suggest a sober, perhaps even skeptical customer base. Folks who think their brand of choice is overpriced aren't slavish devotees; they're people who are presumably ready, willing, even eager to switch brands the moment they see a better value proposition.

And it suggests that perhaps the failure of other brands to eat further into Apple's market share isn't something that can easily be waved away with frantic pleas about fanboys and reality distortion fields.

My guess is that anyone filling out a survey and asked if they want what they will likely buy again to be cheaper, they will agree with it. So this may not be an accurate question.