You seem to be confusing baud and bits per second. Baud is symbols per second. Usually one symbol represents multiple bits. AFAIK in 56k modems one symbol corresponds up to 7 bits.
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I am not confusing anything, it was the marketing that was confusing
Of course you're correct and a 56k modem is something like 8k Baud, but in marketing the bigger number usually wins
And up until the 2400bps modems IIRC bauds and bps were interchangeable