I don't think the Surface itself has any "elephants." While iOS may have the most time-tested and polished touch interface, I do think the Surface is doing some really interesting work to explore and redefine modern interfaces. You can call it imperfect for sure, but you have to admit it's innovative.

Meanwhile, I do agree with Marco about the Microsoft Store. That is absolutely a strategy of copying what works in an Apple Store. It does feel a bit spooky, and I think they would have done their products a better service by showing the same innovation and creativity here, too.