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This feels like a corollary to Cunningham's law.

"The best way to get someone to read something is to post a TL;DR that seems like it can't be right."

The effect goes away when the urge exceeded intolerable level.

Holding a shit has same effect: Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers https://onlinelibrary.wiley.com/doi/10.1111/nmo.13600