I read this often but the long term vegs usually says the opposite as does the studies [0]. Bonus point: The veg options are often the cheapest in the non-vegan restaurants (although not the tastiest). I have some hypothesis where it comes from:
- Meat substitues are seen as a necessary replacement. They are transformed, which require more work - and therefore more expensive. However they are as (un)necessary as a fined-prepared piece of charcuterie, which isn't cheap neither.
- Cost is evaluated at the supermarket shelf but as you noted the animal products are extremely subsidised. Vegs pays for them but don't use it. Infrastructures like airport, rails, road and urban amenities are not free either even if you don't pay for them. How you evaluate the price is at your own discretion.
- Fancy products are placed in the most visible shelf and thats the people see first, but they compare it with the cheapest animal alternative. I'm an engineer and by my fancy organic tofu 7-20€/kg but used to buy chicken at 25-35€/kg in the same fancy segment. If I'd be on a budget I'll probably buy the bottom shelf one at 3.5€/kg, next to the 5€/kg chicken.
- Cost of change: changing habits require to re-create the optimization you build during the previous years: where to find the best price for the product X, what quantity should you get or what daily stable you can add in the routine for cheap (fake meat and fancy milk aren't).
0:
> Main findings suggest that food expenditure negatively relates to vegetarian food self-identity, and unemployment status mediates the link between vegetarianism and food expenditure.
https://www.nature.com/articles/s41599-025-06353-y
Vegan diet is always the cheapest - but not in the lower income countries. However it is when including costs of climate change and health care.
https://www.thelancet.com/journals/lanplh/article/PIIS2542-5...