I can see this being a net benefit if it's limited to re-writing clickbait headlines.
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> if it's limited to re-writing clickbait headlines
It's already not so limited:
"sometimes changing their meaning in the process."
"It almost sounds like we’re endorsing a product we do not recommend at all."
I hate clickbait headlines but I disagree. Let a site succeed or fail based on their choices. If they want to use clickbait headlines they won’t get my clicks.
Rewriting headlines feels like a fundamental break in the contract of a search engine.
I mean HN modifies headlines all the time. Sometimes hours after the fact. News sites themselves A/B test headlines constantly. I don't really think there is any "contract" to speak of.
There is a massive difference between a specific website changing things (even an aggregator), and a search engine.
And that sucks. I don't want the paternalistic thought policing.