Gambling is a great example. When I say "ego" I really mean the reinforcement of the individual pattern through survival-resource games, power play, or external validation. I'm not using it in the classic psychological way, perse.
Regulation could work, but in my opinion the problem isn't devious mastermind product people attempting to entrap humanity -- it's self entrapment in a recursive way.
Regulators could add red tape and boundaries for what is or isn't kosher or legal, but in the end can prohibition fix systemic integration with addictive technological superagonist of our own creation?