This is because C++ compilers spends a lot of time redundantly parsing the same headers included in different .cpp files.
Normally, you get enough gains from compiling each .cpp file in parallel that it outweighs the parsing, but if you're artificially limited in parallelism then unity builds can pay for themselves very quickly as they did in the article.
C++20 modules try to split the difference by parsing each header once into a precompiled module, allowing it to reuse work across different .cpp files.
Unfortunately, it means C++ compilation isn't embarrassingly parallel, which is why we have slow buildsystem adoption.