This is not being pushed by private companies. There is no money in it. It is being pushed by governments, and those governments use those private companies as (willing) vehicles to do things that it is illegal for them to do directly. And it is not being pushed by the democratic portions of governments, which have been minimized and weakened to the point of invisibility. None of this makes it to the ballot, "both" sides support it.

Since the turn of the millennium, all powers have been pushed to the Executive, in every Western country. And the Executive wouldn't be the Executive if he/she weren't completely compromised. Governing with 20% of the support of the public is the norm now in Western governments and institutions. If more than 20% of people support you, you're a "populist dictator."