You can’t even get the hardware at that scale without months or years of order lead time. NVidia doesn’t have warehouses full of compute hardware waiting for someone to come get it.
They also reused an existing building. Basically, they put 100,000 GPUs into a building and attached the necessary infrastructure in about half a year. Impressive, but it’s not the same as a $10B/year data center usage commitment like this deal.
If you build datacenters, you have to spend that money now.
They're also not paying amazon to order GPUs, they're paying for compute usage of whatever hardware they have.
Colossus initially had ~200k GPUs. 100B buys you ~1 million high end GPUs running 24/7 for a year at AWS retail prices.
They also reused an existing building that happened to be in the right place at the right time. The larger data center buildouts would almost always need new, dedicated construction.