Apple doesn't make much of a fuss about it but their chip performance is laughably ahead of the other chipmakers.
The Mac Mini M4 gets a score of 3788 in Geekbench[0]. The top of the PC processor chart is 3395[1]. It's not even Apple's latest chip!
PC processors can only keep up by adding more cores, but real world performance in many workloads is enhanced by having a smaller number of higher performance cores.
But single-number outputs like that are useless. Is the number ~10% higher because it's consistently ~10% faster at everything, or because it's 100% faster on a minority of things and slower at everything else? The first one is pretty unlikely when comparing processors with different designs, and indeed that isn't it:
https://www.phoronix.com/review/apple-m4-intel-amd-linux/4
https://www.phoronix.com/review/apple-m4-intel-amd-linux/5
https://www.phoronix.com/review/apple-m4-intel-amd-linux/6
https://www.phoronix.com/review/apple-m4-intel-amd-linux/7
The CPU in those charts with a similar TDP to the M4 is the Ryzen HX 370. You can see that the M4 is ahead of it in a few of the tests (C-Ray, DuckDB, PyBench, FLAC) but in even more of them the M4 is at the bottom of the stack. (Only a third of those charts are actually performance; each performance chart is followed by two power consumption charts.)
And the ~20W TDP is a nice parlor trick (the HX 370 is the only one on the list that competes with it there) but in a desktop CPU that's pretty irrelevant. Whereas if you compare it to the CPUs that can be had for a similar price (e.g. Ryzen 9700X, 65W), it's only ahead in C-Ray and FLAC while losing quite badly in most of the others and subjecting you to unupgradable soldered memory that the PC hardware doesn't.
Meanwhile doing ray tracing on a CPU instead of a GPU isn't much fun, and FLAC is an audio codec so a ~10% improvement there is probably not going to be a big part of your day if you're not a full-time sound engineer. So does averaging those kinds of things in to make a single benchmark number make sense? Or should you be looking at the results on applications you actually use?
The Pro has more P-cores and fewer E-cores (8/4 or 10/4 instead of 4/6), but even the 10/4 configuration starts at $1399 instead of $799 and for the extra $600 you can move from the 9700X to the 9950X3D (16 P-cores) and have $200 left over.
Which is obvious if you spent more then half a microsecond thinking about it, because apple silicone barely draws any power - it's performance is fantastic in it's niche, which is squarely within what a home user cares about - but it's not leading on benchmark performance, because that's not what apple designed it for
The reason its coincidentally good for local ai inference is also just down to the fact the embedded GPU has shared memory access to the system VRAM. That means low performance/throughput but large memory.
Which is great for home use, but once again not gonna top charts.
And the fact that's possible should've already proven that Apple's decided on trade-offs that did not enable bleeding Edge performance, hence not going to top benchmarks.
But aside from that amount of transfer ability you should've been able to manage, you're ignoring that apple silicone is still being beat on all performance benchmarks even with stock settings.
Apple chose a performance profile for their chips, and it's not "highest performance while sacrificing cooling and energy usage". Others did. And apple did well not chasing benchmarks, as that'd be the epitome of idiocity for their target market. They're not targeting high performance servers with massive cooling setups. They're targeting mobile workstation and entertainment devices.
They do not have any need for bleeding Edge performance trade-offs. They need power efficiency and enough performance to feel snappy on all workloads people will run on these devices - which isn't benchmarks. because none of their users _need_ highly sustained processing power. its just not something they'd ever target.
and im not even adressing the fact that geekbench is notorius for being absolutely shit at showing actual processing power.
If you want to run local models, another advantage is Apple’s unified memory architecture. The biggest Mac mini has 64gb ram and Mac Studio has up to 512gb. Compare this little box to what monster Nvidia gpu system you would have to buy to get the same memory there. And how much your PG&E bill would go up. That doesn’t account for the shortage of basic $600 Mac minis though.
Personally, I would rather pay a few bucks for Qwen or just use gemma4 which runs on a potato. But I guess we are all different.
Most likely the limiting factor is the crunch that chip companies are going through.
The take away is that some of the Apple hardware hits a sweet spot for performance and price which may change in the future but for now it's causing a lot of demand so people can run inference without GPUs.
Also Macs keep a lot of their resale value so you can use them for a while and then sell them for sometimes 80% of their original value.
I recently bought one for my k3s cluster, and it was the cheapest 16g ram I could get by a decent margin.