Try comparing its traffic with reddit on alexa.
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Interesting.
For the lazy among us: http://www.alexa.com/data/details/traffic_details?site0=scribd.com&site1=reddit.com&y=r&z=1&h=300&w=500&range=6m&size=Medium&url=reddit.com
http://snapshot.compete.com/reddit.com+scribd.com
This seems more likely to be the reality. Alexa is pretty broken.
Yes, it is. Reddit sure has a nice, strong looking curve.
I think it helps to note that Reddit didn't launch a few weeks ago.
I wasn't implying anything about Scribd's growth. Just commenting on the obvious, continued growth of Reddit.