For example, Cornelis Drebbel air conditioned Westminster Abbey in 1620. King James I (of the Bible) thought it was a cool party trick. But there was little ecosystem to commercialize and Drebbel moved on with his life, trying to sell other products with temperature controlled feedback loops + a submarine. Then he died.
The only commercialized invention of his was creating a dye that was redder than others. His son-in-law kept that a family secret and focused on selling this improved dye throughout Europe, since that didn't require revealing the secret.
The rational move was to give up on a multitrillion dollar HVAC industry to sell redder dye, since the second could be a trade secret.