Not sure where “Who Owns DeWalt, Craftsman, and Milwaukee?” in the title came from.
> Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is.
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The <title> tag in the HTML has it: <title>Your Power Tools Got Worse On Purpose | Who Really Owns DeWalt, Craftsman, and Milwaukee?</title>
I wondered if that was it (I’m on my phone).