The first iPhone is also bridge #1. An overly-designed gizmo that no one needed at the time.
Hence its massive failure.
Hence its massive failure.
In time a settlement grew around the circus. Now most people live around it. To see tigers and the zebras every morning became their way of life. No one lives in the old villages anymore, and who would - it doesn't even have a giraffe!
Then came another bridge - little down the stream. This also had a circus, but with robots in it instead of animals. It became suddenly very popular for two things - 1) people are already used to living around a circus, and 2) the toll was way cheaper. Also robots were a novelty - who wants to see a giraffe when there are robots?