It's no surprise that when ROI remains elusive (it's hard to measure for any knowledge work) and costs are skyrocketing that the C-suite wants to slam the brakes.
The slow part is finding those customers, syncing your deliveries with their processes, giving them time to meaningfully assess new workflows and features in the course of their business operations, collating the feedback you receive from all of them, and merging that feedback with your organization's long term growth objectives to drive new ideas into development. Well-developed organizations layer this inescapably slow flow across numerous parallel channels so engineering utilization can stay high since healthy engineering already cycled much faster than these market-engaged flows can.
Neither coding nor internal prototypes were the slow part. Market engagement and market-informed product planning were the slow part. And still are.
You may not realize it yet, and maybe you've just misrepresented it, but most of what you seem to be describing is usually considered wheel-spinning and navel-gazing. You may have made your internal process cycle faster, but you very likely just turned a wasteful busywork churn into a more efficiently wasteful busywork churn.
That is not my experience mentoring 100+ startup founders. Building a prototype, the gateway to serious customer engagement, used to take months and many startups would die before finishing their first one.
In my experience, the slow parts are around making sure you're aligning on a long-term vision, understanding the domain and customer problem well enough, balancing the technical aspects/speed today with quality down the line, etc.
This probably does depend on what kind of tech problems you work on. If you're purely doing frontend development I'm sure you'll be faster. If you work on complexer systems with e.g robotics/hardware interaction, I can't see it being significantly faster. YMMV :)
That argument always rings hollow to me. What systems were you prototyping that took that long? I don't need to build a complete MVP to present a design. Or understand an API.
In the visual art industry, there are thumbnails and storyboards that are the first iteration of any project. They are quick to produce, and can serve as the basis for brainstorming. No one wants a finished picture, because it restrain your thinking. Too much details and you start bike-shedding.
Only when you've solved higher concerns and have a concrete direction that you start to invest physical efforts. But that does require someone to have the capacity to discern higher concerns from crude sketches. If you don't and rely on "I'll know it when I see it", then you sure need finished products to clarify your thinking.
> AI really helps make that feedback loop 10X faster
Why be imprecise or exaggerate? Give the exact multiplier. Words mean something.
Iterating and prototyping can certainly help there, but at the end of the day if you launch a non-working (or non-reliable) prototype, you’re going to just have angry customers, not happy ones.
And that rarely works out well long (or even medium) term.
And most of the value from iterating and prototyping is from learning, something the AI kinda screws with.