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It was not the normal Apple Mac Pricing to begin with. But let see if they will stick to $599 next year when it comes with 12GB RAM and hopefully double the SSD speed. I wouldn't be surprised it would have similar sales if it was priced $699.

It was also a very low initial production volume to begin with. So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand. That is also ignoring the summer back to school season.

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> So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand.

Clearly it's doing above their expectations, and they had precise data in the form of their test selling the M1 Macbook Air at $599 (occasionally $499) since 2024. It's too bad you weren't at Apple so they could've avoided this mistake!

>occasionally $499)

Only in selected store and only in US.

> It was also a very low initial production volume to begin with. So doubling isn't because it is doing above everyone's expectations, it is because Apple underestimated the demand. That is also ignoring the summer back to school season.

Doesn't that mean precisely that the sales are above Apple's expectations which is everyone in all that matters here.

Well yes. But it is also a mistake that should have avoided and Apple are usually better than this. This suggest they have under estimated for one reason or another.

My guess is that they were extra cautious in case of a flop just before new CEO was appointed.

Not really sure how else to unconfuse your logic here. If Apple's expectations were low where you say they underestimated, then it is exceeding their expectations. Whatever logic Apple used to decide that number doesn't matter. They expected sales to be X, but the demand is >X. I seriously doubt Apple planned this just get an extra news cycle like this. That's something a start up would do.

It is not Apple planned. But Apple's expectation / estimated are off by a factor of two and it is unusual from a supply chain perspective when they are usually extremely well done if not the best in the industry. Especially for Mac.

They have also not stored enough unit before launch. The wait is nearly 3 weeks. It is a good problem to have but also a problem that if they are targeting education they only have 2 months to ramp up production.