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There's another new weird phenomenon - personal shoppers. As each customer or shopping party enters a store, an employee greets them, and helps them find each item. The employee then rings it all up on a mobile device, and sends the customer/party on their way without waiting in a checkout line.
The personal shopper sounds like an incredible luxury, something I'd expect when buying $150 pants or a $1000 suit. But that's not why personal shoppers are becoming popular -- it's to combat this trend of showrooming.
How can you order those same shoes or books from Amazon when the personal shopper is busy ringing it all up for you?