It seems really absurd that anyone would encourage or even force employees to burn more money to see if maybe something works.
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Why? This is literally what experimentation and prototyping is!
You spend money for a potential benefit. In this case it’s also a one off cost to find things that can save money over time.
One thing is to invest R&D money with a strategy and another to force people to burn as much money as possible to see what happens.