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> There are two things Papa Johns doesn’t like to see
There are three things. Papa Johns also hates to see well compensated employees. They've been successfully sued several times for wage theft, they were forced to stop their “no-poach” policies which prevented franchise owners from hiring workers at other Papa Johns restaurants in an effort to keep wages down, and they insisted that if they had to provide health insurance to their workers they'd pass that cost onto consumers rather than spend a penny of the $87 million in gross profit they were making.
Their founder really doesn't like black people either. Do not support Papa Johns. Plenty of other choices for shit pizza.
Even though their founder and CEO was casually throwing out the slur on a call he had with his marketing agency about the PR fallout of his previous comments complaining about NFL players exercising their right to protest police brutality during the national anthem, the official position of Papa Johns is that they condemn racism in all forms and they want to distance themselves from the endorsements and praise the restaurant has received from white supremacists both before and after the slur came to light.
Unless it is the ones in Atlanta because I believe Shaq owns those.
Your source does not back up your claim. The founder said he didn't use the slur.
He admitted that he said it (https://www.businessinsider.com/papa-johns-founder-apologize...) and years later he said that not saying it anymore was one the goals he'd been working on (https://www.businessinsider.com/papa-johns-ceo-2-years-remov...)
Did we read the same source? The closest thing I saw in there to anything he said was:
> When discussing how he would distance himself from racist groups, Mr Schnatter said that Colonel Sanders, the founder of KFC, had never faced criticism for using the N-word, Forbes reported.
He doesn't. I think you misread this passage (it's the only thing that comes close):
> When discussing how he would distance himself from racist groups, Mr Schnatter said that Colonel Sanders, the founder of KFC, had never faced criticism for using the N-word, Forbes reported.
> rather than spend a penny of the $87 million in gross profit they were making.
PJ's gross profits are much higher than this, in the hundreds of millions, usually over $500M. $87 million is approximately their net income for 2024 ($83.49M, down to $30.5M in 2025).
https://www.macrotrends.net/stocks/charts/PZZA/papa-johns/gr...
https://www.macrotrends.net/stocks/charts/PZZA/papa-johns/ne...
I love Papa Johns and we get their pizza atleast twice a week. Never once did we have have a bad pizza or bad service. All the people i've meet there while picking up are happy and very customer service orientated.
Whatever their formula is, it's working.
> Whatever their formula is, it's working.
It's certainly working on you
Lower wages mean more jobs though, right?
BTW, why don’t we tax the bots for UBI?
I'm not sure how lower wages == more jobs.
The assumption with that statement is that there is a net amount of money to be dispensed, and either a few highly compensated employees get those jobs or many low wage employees.
But the very fact of wage theft indicates that the employers want to keep more money in their hands, and distribute less of it. So it really just amounts to small numbers of underpaid jobs.
Most things experience higher demand when the clearing price is lower. I expect that jobs (or at least “labor hours”) would be firmly in this set.
The mechanism would be some business somewhere would have thousands of hours of tasks that were worth around $12/hr to the business. If the market wage was $15/hr, that work doesn’t get done. If the market wage is $8/hr, it gets done, at least to a much greater extent than in the $15/hr case.
People/politicians argue for more jobs, because arguing for more money generally goes nowhere. First comment was satire or sarcasm.
Second one is I think what garnered downvotes, and said sincerely: TAX.THE.BOTS.FOR.UBI.NOW!
> The idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” said Carrie Drinkwater, chief investment officer at Carat.
What she means is that they want to do it subtly enough so people aren't creeped out, because when it's put like that it really is creepy.
Instacart users should be upset about their data being packaged up and sold. Or maybe there should be half-decent privacy laws that protect them. Otherwise you just get this corporate-orwellianism.
Anyways, I wonder if instacart can predict political affiliation. I bet their data scientists have at least tried.
People will quite literally sell their first-born for convenience.
it's under terms and conditions.
Instacart is now an ad-company. so as almost every company now.
ads are just too lucrative to pass up on if you sit on some rich data.
Half decent data privacy laws are wildly overdue.
My other thought is that companies like Papa John’s that make shitty products are most likely to engage in desperate growth tactics like this.
You know what helps tempt people into ordering pizza? Making good pizza.
The problem is that it’s cheaper to purchase analytics and serve an ad for “pizza” at the literal moment the viewer is out of groceries.
I wonder if their fancy analytics can also tell them how many of these customers regret not just buying groceries after they finish their Papa John’s.
> Instacart users should be upset about their data being packaged up and sold.
Instacart users should have been upset about that while reading Instacart's privacy policy prior to signing up and refused to use the service in the first place. Having their data being packaged up and sold was something every user already agreed to.
I believe we're at the point where living in modern society and dodging these abusive EULAs is nigh impossible.
Your credit card company, every merchant you interact with, even your employer's payroll processor all sell your data.
I guess if you work under the table cash-only jobs, only purchase items in-person, again cash only, and don't use any apps on your phone you are safe from corporate snooping?
> I believe we're at the point where living in modern society and dodging these abusive EULAs is nigh impossible.
You're not wrong but I can't help but wonder if we'd be at this at the point in modern society now if we'd been smart enough to avoid signing up for services that promised up front to be abusive long before the practice was so widespread and unavoidable. Instacart started 14 years ago. It wasn't an essential or unavoidable service. Why should corporations treat us any differently if we keep telling them that this abuse is acceptable to us and then reward them for it?
Is this a submarine article[1] by instacart to sell their consumers data? feels like a glowing review of the data. And why would papa jhons accept to be a part of this campaign?
This is absolutely an ad and you can bet Papa Johns signed off on it. Their Chief Marketing Officer provided quotes. Adexchanger is a site about ads owned by an ad company (Access Intelligence, LLC).
If this ad campaign backfires on them it won't be the first time. They were sued for illegally spamming 500,000 people over text with ads. (https://arstechnica.com/tech-policy/2012/11/papa-johns-faces...). Although ultimately, they got away with paying out just 11 million in cash and a whole lot of coupons for their pizza to a tiny fraction of the people they spammed so maybe it was worth it to them in the end.
This has been in the pipeline for a while now. This is an NYT article from 2012 talking about how Target were, well, targeting women they thought were pregnant based on their shopping habits because that's one of the few points in life when people's shopping habits are maleable: https://archive.is/CUo8O
Atul Gawande, of Checkslist Manifesto [0] fame, has a great article about the Cheesecake Factory [1].
He mentions that that they have a model that can predict both guest numbers and revenue:
“We have forecasting models based on historical data—the trend of the past six weeks and also the trend of the previous year,” Gordon told me. “The predictability of the business has become astounding.” The company has even learned how to make adjustments for the weather or for scheduled events like playoff games that keep people at home."
And this was in 2012!
I highly recommend both the book and the article as both talk, in detail, about how to build systems even in very dynamic environments.
I can only imagine how accurate the models have gotten now.
> Papa Johns’ “Empty Fridge” campaign ran from late April through last weekend on NBCU streaming supply such as Peacock, NBC Sports and NBCU content across streaming distributors. While it’s too soon to digest the results, Papa Johns knows what it’s looking for.
They have data for a full month. They know if it worked or not. They decided to make a positive press release despite it failing to increase sales.
idea is to reach hungry consumers by “knowing what is in their fridge without being too creepy,” lol I think they forgot to realize this is incredibly unsettling and creepy
Companies have been targeting people with ads when they think they're the most vulnerable for ages. What's bold about this is how not at all subtle it is. "We know there's no food in your fridge. Order a pizza!" seems like something that should make people uncomfortable.
It's just good utilization of marketing budget.
sed -E “s/good\s//g”
That's alot of time, cost and effort just to avoid making better pizza.
Every fridge between mine and the nearest Papa Johns would need to be empty before I'd consider eating there.
I'm just... Confused at how any of this is good for society. YOU FUCKING KNOW when your fridge is empty.
So OK maybe some corp can reprogram you to not restock on food. CONVINCE ME THAT'S GOOD. Is it not just an attempt to make people worse? Less self-sufficient? More miserable?
Trying to teach people to garden.
Alternative framing:
Instacart sells data to Papa Johns for better pizza ad timing.
Papa Johns isn’t somehow able to predict this based on their own data (which is the impression I initially got from the headline), they are buying it from Instacart.
Name and shame.
I find everything about this upsetting. This level of targeted manipulation should be illegal.
It seems like the only way to avoid it is to only shop in person and to stick to mom and pop stores that can’t afford to do all these shenanigans, while also avoiding ads like the plague.
Isn’t that the default though?
Maybe I’m rare in that what you describe is literally how I’ve always done it, but are there more people getting groceries delivered than shopping in store now?
Stores seem plenty full to me.
Even in person at major chains with deep pockets, they can track habits and employ tactics to manipulate behavior.
There has been talking (maybe tests as well) of using facial recognition to manipulate digital price tags on shelves based on the buyer. Several states are already working to pass legislation to block this.
There was that widely published issue years ago of Target starting to advertise pregnancy related items to a teenage girl before her parents even found out she was pregnant. They now actively try to avoid being too targeted, to avoid the creep factor.
They’ve had video monitors at self-checkout in many stores for years now. While I heard at some stores they were just a scare tactic and not hooked up to anything, it’s not beyond the capabilities to use facial recognition at checkout to link a person to their purchases. That’s easier today that it’s ever been.
When ApplePay was rolling out, stores like Walmart were trying to push their own standard called CurrentC, blocking ApplePay. It was a QR code based payment system that would allow them to better track your purchases. ApplePay was a problem, since it generates a random number each time.
Amazon had those stores without registers that tracked uses around the store and what they grabbed. I’m sure that, and now Whole Foods purchases, are used to influence what is pushed on Amazon. That’s not too far fetched.
Almost every store these days has loyalty cards to scan, or ask you to put in your phone number. These are used to track what you buy and tie to you.
Lots of avenues, even in person, to collect and use data.
The key distinction I was making was mom and pop stores. I don’t think those are doing it, unless they are getting bought up by private equity and getting new systems deployed, which I suppose is possible. But the big chains where most people shop are absolutely doing this kind of thing, or trying hard to figure it out.
I’ve been peripheral to these systems and yes they are pervasive even in “mom and pop.”
Increasingly they are pushed for insurance purposes to automate “loss prevention” and make it auditable and also help build cases.
If the question is how do you get away from surveillance the answer is “you don’t anymore” unfortunately.
At this point it is pervasive and there is no way to avoid it. I’ve been extremely close to surveillance systems my whole career and it’s to the point where if somebody wants to completely surveil you 24/7 they can do it very easily for very little money
The NY Times article about Target marketing to expectant mothers - see https://web.archive.org/web/20120216181457/http://www.nytime...
“My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?”
The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again.
On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”
Perhaps a graphic, on the front page, above the fold, pointing to pregnancy-related sales on interior pages of the flyer. Non pregnancy-related sales should dominate the front page.
correct: how to be creepy without being invasive