I think people who don't make videos for a living severely underestimate how expensive it is to produce high-quality videos people want to watch. This isn't like writing a tweet or even posting a picture on Instagram. Even a decent 20-minute video can easily take 40 man-hours of high-skilled labor.
I have a pretty small channel (~100K subscribers) with no employees and relatively low upkeep costs (a few hundred dollars a month), and even I could not make this work if I didn't get at least $500-$1,000 per video on average, since it just takes so much time and money.
Most channels with more than a million subscribers are likely founders working 60-80 hour weeks with multiple full-time employees supporting them. You cannot do that in the hopes of viewers donating $5 here and there.
And yes, there are people who make content for free - most of them fail to hit a hundred views per video. And the difference between a million views and a hundred is 10,000x. You cannot create a platform without big users.
I think any real competitor to YouTube nowadays would have to be backed by a big corporation that can pay big creators million-dollar deals to make the switch. Otherwise it's just dead in the water.
The point being that building a production company to produce videos is a known thing, Peertube is a distribution network, and historically this is a remarkable mirror of 'independent' theaters and 'studio owned' theaters. It was a characteristic of that time that the big studios would use their monoply power to force small studios to give them their work at a discount that allowed the studio to get most of the income. They made it just enough that the small studios didn't feel motivated to build a competitive system.
When I read your comment it struck me that perhaps "$500 - $1000 average per video" was the number Google has determined to be 'just enough'.
As a computer user I see that as the main advantage
No third party intermediary
No advertising
Computer users need peer-to-peer options for sharing video with each other that do not use third party advertising companies, e.g., posing as "search engine" or "social media", to transfer the bits
Whether PeerTube works well, I do not know. I know that overlay networks I have tested work well enough
That said, I'm also okay with there being platforms out there where monetization is difficult or impossible. I want there to be places where creators can get paid, but I am also nostalgic for a less commercial internet.
The Youtube experience has always sucked for me - right from the first year Youtube launched. I just don't like the interface, web site, layout, etc. It's why I didn't have a Youtube account until I needed to share a video with someone, and even then, I never log into it (so I don't follow[1], rate, etc).
And then over the last few years, the ad situation has gotten astronomically worse. I'm not exaggerating when I say that old school cable TV with its ads was a significantly better experience.
I do a search for something specific. I start clicking videos to see if it has the content I want. But very often, on my Roku or similar device, I won't be able to see anything of the video unless I watch 15-60s of ads.
Only to find out the video is not useful for me. Click next video. Repeat the pain.
I think this is what leads a lot of people to just plain hate Youtube. It's what leads me not to care if suddenly no one can make money on Youtube (even the folks I like). It's why I want Youtube to just die.
If they made the site much more pleasing, and found a way to allow 3rd party interfaces (while still serving ads), and weren't anywhere near as annoying with the ads, I'd like the platform.
Regarding monetization: For the folks who have well established viewers, and who make most of their money via embedded ads in the video, I don't think they'll lose anything by switching to Peertube - as long as the Peertube infrastructure can handle the load. The major fans will know where to find the content.[2]
The real problem with Peertube is discovery. How can a new content creator be noticed? And then how can they show accurate viewership numbers to get those sponsors?
[1] Well, I may follow via other means: Manually, or via RSS, etc.
[2] Incidentally, some of the "popular" content I watch on Youtube exclusively gets monetized via embedded ads. Youtube demonetized that whole category a while ago. So embedded ads is totally viable.
I completely get that it's your job now... But the fact it's become a job for people is probably why I don't like it so much anymore. With all the ads and such too, it's now just television. But worse.
I get your point, but many of them fail to hit some hundreds of views due in large part to all of the large, professional channels that are spending hundreds of man hours as week producing content.
If the production was less professional do you think total viewership hours would drop significantly, or would it be distributed across more channels?
Yet it's currently hard to find a real usecase for it, since neither the content you want nor audience is there on PeerTube at the moment. If you're interested in open source software or data privacy you might find something here or there, but topics like gaming, music, sports or movies are very much underserved on the platform at the moment, and get almost no attention from viewers.
For example, I recently did a test search and found a let's play for the Legend of Zelda: The Wind Waker. The videos had something like 3-5 views on PeerTube, and about 10-15 times that on the creator's YouTube channel.
It's the same issue as on Mastodon and Lemmy to be honest, except exaggerated. If the majority of topics aren't well represented on these platforms, then the general public won't use them. And if the general public won't use them, then the creators that would bring the general public over won't use them either.
They need to figure out a way to encourage people outside of the 'hardcore tech nerd raised on Usenet' audience to use these platforms.
It was a really good experience, so I'll continue that way.
If you want to check out the videos: https://www.asfaload.com/videos/
- Discovery (as in search)
- Monetization (as in ads)
- Hosting (as in storage)
- Playout (as in data distribution)
PeerTube only performs the fourth, and maybe the third. It's not a flooding distribution system like BitTorrent. It's just a way for a large number of people to play the same video without overloading a modest hosting server. Playout load is distributed amongst the watchers browsers.
I put videos in PeerTube, tech demos of various rendering tests. Works fine. No ad insertion, which is why I use PeerTube.
Peak view count is 2.3K.[1] Nobody is expected to discover them there. They're linked from various forums. Some are for a very tiny audience, such as "Second Life sim server EstablishAgentCommunication message bug", with 10 views, mostly from the devs who needed to see this.
Technically it works fine, but it's not going to displace YouTube. Unless, say, Taylor Swift decided to stream her wedding on it to avoid ad insertion.
It's one thing to put a <video> element on a HTML page (or implement video over webtorrent), it's quite another to make people actually watch it instead of their TikTok feed.
Edit: in the past
Im envisioning a spotify replacement. You could pay for your streams directly to artists or platform the artist hosts on. Allowing for a more free market of creators and consumers.
The 'Explore' part, would basically just be like Mastadon or Bluesky
Not a chance to figure that out (I am no mastodon user, so hard for me to guess).
These platforms are promising, but they need to remember that the average user will turn away immediately if there is no clear guidance on how to do the basic things.
(And no, it is not spelled "VH SKY" - it's a pun on the VHS video format - in Czech to say "multiple VHS casettes - you would say "vhsky", hence the name. :) )
Sadly I cannot leave the platform. The network effect is far too strong. PeerTube, and Vimeo, and Spotify are all well and good, like any other, but the network effect means that YouTube is where the channels are. The official channels that I follow and watch every day, for news, for updates, for the most important things in my hobby and my daily life. I cannot simply stop watching those things.
Call me an addict or something; I don't know. I have no TV, no family; I need some kind of time-chewing entertainment that is mostly passive. I wish I could curl up with books and knitting or crafts or something, but my eyes are still glued to these screens.
Help?
I keep on saying we need to eliminate Google for real. I mean it too. But the services NEED TO BE FLAWLESS if you want to have a chance against Google. I don't understand why people don't seem to understand it. Software can often be better. PeerTube's software was disappointing and really poorly implemented compared to Google. There is no way to win here that way against Google. That's not realistic.
I could totally see myself hooked if I can watch news on it. Can someone from a proper news agency, such as BBC, DW, Reuters, NYT etc test the software and maybe make a pitch? If these agencies are hosting their own PeerTube instances, that would be a major win.
same situation that bitorrent found itself in
1. Chunk one inside a YT video 2. Chunk two inside a TikTok video 3. Chunk three on an X thread
And then just post the manifest somewhere that can be read by a client, that then pulls the data in (video, doc, anything)
Obv, not meant for speed or good UX, but if we’re going down the route of decentralization, we can probably leverage social platforms to host chunks of data.
How do people running an instance not fall foul of all the protect the children UK legislation? Will peers also be done by the UK regulator, or only hosts?
Because of their unique monetisation feature.