back
261 comments
As someone who has worked closely to the marketing space, there’s a saying that goes something like: ‘then the marketers found about it and ruin everything’. Quick example: when amazon launched kindle self publishing, there was a golden age where wannabe writers could self-publish their books, and let the market dictate what survived and became successful. Eventually, some people got good money out of it. Then marketers found out about it. They realized they could game the system by hiring ghost writers to pump out low quality ebooks to fill every single niche. Then they found out how to game the reviews, even going as far as paying people to leave 5 star reviews on competitors to get amazon to flag the competitors for buying reviews! Forward a few years, and no matter what you search for, there’s a million low quality books fir a couple high quality high effort books who get lost in the sea of garbage. AI just made that problem 100x worse. The same thing is happening with higher effort content creation. These same mindless marketers found out how to exploit video creation, social media marketing, etc. so, the appeal this article is making for people to stop the hype will not be listen to, because once marketers find about something where there’s money to be made, they will absolutely find a way to go scorched earth on it
I’ve long considered marketing to be one of the purest forms of evil in existence. It truly does envelop and destroy everything good.
It’s the old lifecycle of a scene.

1) cool people do cool things, start a scene

2) chill people who enjoy watching cool people do cool things spread the word

3) posers get wind and show up, the scene loses its vibe but reaches critical mass

4) advertisers show up looking to monetize the scene, driving out the cool and chill people who are allergic to advertisers.

5) the scene is now dead, filled with posers and ad execs

There's an old Bill Hicks bit where during his already awkward standup, he takes a moment to somehow dial the awkwardness up further: If you're of a certain age, you'll know the bit:

https://genius.com/Bill-hicks-on-advertisers-and-marketing-a...

It's awkward because you can feel how much he means every word. Of course it's part of the act and you're supposed to find it funny, but at the same time, he very much means what he's saying.

The same thing is happening in YouTube right now. My feed is filled with AI generated never ending rambling videos about simple topics that can be explained in 1 or 2 mins, but it keeps on dragging up to 10-30 mins to milk the maximum from monetisation
I have just been looking for a book on O'Reilly, of an existing tech, but I am not sure that tech really matters because AI has taken over in ways that do not interest me.

With printed books for web development you want a recent book. I am sure there is much to be learned from the 2002 book, but I want 2024+.

The list of titles starts out strong, with titles such as 'Web development with XYZ' but the 2024+ titles are 'web development with AI and XYZ'. Which is probably jolly interesting, but I want the fundamentals of XYZ, not AI + XYZ.

Dunning Kruger springs to mind.

Some of the 'egging of the pudding' is most interesting, I have a friend in scientific publishing, and, with the yearly performance review and 'strategy meetings', the friend, who manages a vast department, said to the boss how the plan was to go all-in on AI. This was music to his ears! The performance review went extremely well, the right things were said and yet nothing specific was committed to, just this smearing of AI everywhere.

Does this friend or the boss, or the team, have a clue what they are going to use this magic AI for, or what the results will be? Who cares, bossman can now present 'his' AI strategy to the board, with the press release going out and the share price going up.

This was almost a year ago and I daren't ask about how the AI thing is going for them. I suspect the ship is still sinking (open publishing is eating the industry) and that the magic band aid that is AI might not be working for them.

After coming away empty handed from my book search on O'Reilly, neither wanting an out-of-date book or an AI-centric recent title, I am wondering where this is going. Presumably at O'Reilly they also decided to go all in. Maybe there was a manager like my friend, telling their boss over-confidently that this was to be the strategy.

In tech we are always dealing with unknown unknowns. AI just makes it easy to gloss over this, meaning that we have a lot of Dunning Kruger going on. The further up the management chain one goes, the more Dunning Kruger there is.

Unironically UBI or something similar could eliminate the need for -most- people to resort to petty scams.
You should have just said quick example: Windows
Gametheorys all defectors.. they are real. And that is why we must have lynch mobs ocassionally to regenerate the allmende
I value both great devs and great marketers because I’ve seen dev teams build awesome tech that never found its audience.

It’s the culture of the org and that decides how the ammo is used. What you want is good devs AND good marketers building and promoting great product.

Anyone in any role who works at facebook holds culpability. Marketers aren’t building all those user hostile features.

The article has solid observations, but I would correct one important thing. It's not AI confidence, it's AI psychosis.

A lot of people I know are forced to use AI at work. They universally tell me that their coworkers generate awful PRs with bugs, nonsensical code and fake unit tests. But they also universally tell me that they are different, have special workflows and prompts that create good code.

The psychology behind this is obvious. Hype and the literal threat of being fired forces everyone to develop coping mechanisms. Bragging about your own adaptability is one of those mechanisms. Unfortunately, the scale and intensity of this and the fact that the mechanism is clearly weaponized for marketing means we're living in an increasingly deranged society.

>Show me something truly life changing.

i dont think there is any software on the planet that i would consider "truly life changing", so i find it a bit weird to hold ai up to that standard.

as a note, i found this particularly funny:

"It’s doing more harm than good." followed immediately by "This post is sponsored by Firecrawl. Firecrawl is the web data API to search, scrape, and interact with the web at scale."

As a hobbyist exploring LLMs since Summer 2022 (electrician by trade)... I've been as blown away by generative AI results/output as I've been left laughing at its hallucinations. My first forays were via CrAIyon & ThisWordDoesNotExist .com .

Now, four years later: I've finally been able to purchase a 5070Ti (from a ~1080Ti~ – so, an upgrade). The past few days have been overwhelming as I explore the rights/wrongs of bigger offline models (more parameters, even if They're [only] Made Out of Weights).

----

My twin, an actual brilliant engineer (me: amateurhour), after playing with this new "toy" [discussing chessboard layout, electrical engineering concepts] deduced (accurately IMHO): "it's able to be wrong FASTER – don't let this be discouraging it's an incredible piece of hardware but I still cannot trust it for citing reference material." My general Qwen3:14b model was unable to troubleshoot a bespoke coding issue (as expected, it's not a code-er).

I have minimal coding experience, but he is a professional hardware engineer; I've been self-tasked to play around with "any coding model that might solve a bug I'm having with a current piece of firmware" – so that should be an interesting conceptual experience for both me and twin.

Anybody have a good coding model (it's whatever language Atmel Arduino uses, by default) that runs on a 5070Ti, best?

> Okay…. it’s useful. But show me something that has become so critical in your day that if I took it away tomorrow, your work would actually fall apart. Show me something truly life changing.

If only journalists would ask similar questions to corporations. "Ok, you made your entire engineering department agentic. Show me how exactly that contributed positively to your bottom line"

My observation is that a lot of folks still discounting the capabilities or impact of AI either aren't working with frontier intelligence or aren't using it right.

While the coding horse has been beat within an inch of its life already, I'd recommend throwing Codex on 5.5 high thinking with Computer Use + auto approve at the next thing you're about to spend 5+ minutes on to start to get a feel for how well it handles a broad range of work across literally any surface you interact with today. Use voice mode & mobile app for remote control to seriously watch the friction break down.

Is it always perfect? Maybe not - but for a dramatically increasingly slate of tasks it's becoming a no brainer to offload the busywork and raise the bar on what a single person can do.

It's natural to have hype when you see where this already and where it's going.

My broader team organized a 2 day hackathon and created teams of 4 each with a mix of engineers, designers, data scientists, admin, localization, and project managers from across the team and gave us 5 pain points our product was experiencing and let us loose. The amount of leverage AI tools give small interdisciplinary teams to apply their existing skill sets is kind of crazy. Lots of very impressive demos, several of which were nearly shippable and provided real value.
Ok I'll take the bait.

> Look: I work at an AI company. I use AI all day.

Looks like OP works at dropbox. Dropbox is not an AI company. It's not remotely one.

Why does this matter? Because it undermines the entire point of the post. Later:

> And if you’re watching that kind of hyped content: You can be part of the solution, too. Hold your favorite creators accountable! Ask them to show you the receipts! If you know that something doesn’t work, don’t just let it slide.

AI confidence theater for me, but not for thee.

There is a lot of demand for articles like this. The sort of revenge of the humans.

I do think a small number of people have totally transformed themselves and their business using AI. But that doesn't overlap with the people who are loudest about it on LinkedIn, X, and other channels.

Can someone explain to me:

I have big problems with how AI companies stole artist's art and I have big concerns with how AI might be overused or misused. However, I don't understand how people can still say that AI is useless. Everyday when I use AI I am impressed with everything it can do. Particularly in coding, AI is useful right now (this may or may not be due to how messy the codebase that I'm working in is).

To be clear, this isn't a rhetorical question. I'm wondering what I am missing that other people are seeing.

Hard agree with the post overall, especially on LinkedIn and X. On Bluesky at least there's not nearly as much of this crap, but it's a small community of practitioners and not flooded with sellers and resellers peddling some AI products.

For me, the big win is that it's very cheap to experiment with several approaches to something and pick what feels like a good winner. For UX work this is a boon because it shifts the bottleneck to evaluating designs, which is where the bottleneck should be. It has historically not been there.

AI is like a therapist, it will only change your life if you want to change. I set up python scripts at work to automatically triage, assign and if straightforward fix bugs assigned to me so I have time for complex feature work. At home, I have a script that sends me daily invites to local events based on my interests. Also put together a Japanese voice tutor powered by several local models, can have long free form conversations to learn the language. Planning to go on a long trip around less visited corners of Japan once I feel I can enjoy conversations with locals. Speaking of trips, on my last vacation I had a coding agent find flights/hotels/activities for me using APIs and browser control and just clicked buy buttons. Agent then read my inbox for booking confirmations and added itenary to my Google calendar to stay organized. All in all pretty awesome. But you do have to explain what you want from AI in some detail, it can't decide how you want to live for you.
"Meanwhile, I’m over here asking ChatGPT to rewrite the same paragraph for the third time because it keeps defaulting me into ‘LinkedIn wisdom post’ mode. GARH."

Did they tell it to write it differently? You can literally make it sound like a pirate if you want. You can also make it be conservative, non-hype. Just ask.

> Cut it out. You’re only hurting yourself.

Were it so, I wouldn’t mind so much. But they hurt others, too.

I’ve started blogging about my experience with AI. I’m not special, my workflow isn’t supercharged. I’ve just started writing about a guy(me) interfacing with these tools as if I was leaning any technology like a programming language or a new cloud tool.

And I agree with the authors thesis that the hype is actively harmful. Specifically (and this is a confession not a judgement) if you’re usage of AI is limited to mindlessly vibe coding tools all day long, your missing the actual process of just fumbling through the awkward stage of being consciously ineffective, so you can break through to eventual productivity. And the real productivity probably isn’t as exciting as the game or app you one shotted for fun.

> But show me something that has become so critical in your day that if I took it away tomorrow, your work would actually fall apart. Show me something truly life changing.

- I no longer look at log files. If there's an MCP that gets access, I don't even download them

- I don't look up implementation details, just say "I want this bit to do X". In general, I don't concern myself with technical details anymore

- I don't try to debug

The way in which these examples are life changing, is that I now solve abstract problems, not technical ones. Of course I could still do my job if AI disappeared tomorrow, but a road sweeper could also do theirs if the sweeping trucks went away too.

As much as I grew up with and lived my useful working years around computers, if they went away tomorrow, there'd be a period of adjustment, and then I'd happily up my amateur game with power tools and automobiles. I have a need to tinker and build, but there are many ways to satisfy it.

That said, as long as there's still technology, it's awfully nice and a bit gamechanging to have an effective junior engineer who follows orders and who's happy to wade through stack overflow and customize solutions for my problems. It's not that I couldn't do it myself, it's that doing so for one shot weird config issues and arbitrary UI/OS changes sucks the very life blood out of my soul.

AI is a tool, an amazing tool IMO, your own personalized philosophical zombie ready to do your bidding. Social media and mobile devices OTOH, they both suck the life out of me moreso than chasing config issues. Unfortunately, some of the best sources of info about some of my interests are trapped on FB in a swamp of rage bait, sigh.

Marketing has always been about overpromising and underdelivering, no? OK, show me when it wasn't. And if overpromising on hot tickets like the AGI and FSD didn't get people the big bucks and engagement, maybe they'd dial it back a notch, but that's just not how it's played out so far. See the current crop of contenders to disrupt the leading maker of AI HW with their noisemaking CEOs for the evidence thereof.

She touches on the main problem but most everyone here seems to miss.

Marketers exist because every company, every VC, and every stock holder (Wall St. and every person that has money invested for retirement or to pay for their kids college tuition, etc), demands perpetual growth. Till this changes, and it won't any time soon, marketers will exist.

No one is working on changing that. Anyone?

Startups are the worst. No one is hiring a marketer at a startup to drive 25% yearly revenue growth, the expectation is 10X or 100X. How is that supposed to happen without pushing advertising, hard?

We can blame the marketers, but this is structural problem.

>And most of the time I see some basic workflows. Summarizing Slack. Answering emails. Doing scheduled scans. Performing research and booking something. Sending emails out of Claude.

This alone will improve the lives of so many people. The real issue with AI commentary is that everyone is guilty of the hedonistic treadmill. We constantly need it to do more and more to get that sense of awe.

Relax, AI is going to kill education and eliminate jobs, and changing lives, but you have to be patient. Let it cook.
> Marketing, Finance, and HR

Having this hype ingested fully by finance is lethal. Ive witnessed CFOs fully believing a lot of the hype and that directly leads to massive chopping of random teams on a spreadsheet with 'use ai' directives.

I can e-mail wise now with my bill and pay it. it's AWESOME. I've used a bill that was in Hungarian for a EUR account in Austria. No issue.

My swiss banks won't be able to do this in the next 5 years.

I am not affiliated with wise, just a happy user.

> Show me something truly life changing

Does the fact that I barely wrote any lines of code in the past six months while my job has been for the past 20 years (and still is) that of producing code, feels "life changing" enough?

It's somewhat ironic coming from someone that openly states they use AI all day, everyday. Regardless, the message is correct. I don't think that people have become dumber over the last 15 years. At large, they were always dumb. People got access to social media which exposed their stupidity and that was seen as a success(which I still find baffling). Until it wasn't: milking the influencer economy only gets you so far. The new wave is people who believe that slopping something together is them doing the work and that they are the smart ones. In practice, I constantly see people genuinely believing they know what they are doing while some slop machine floods their screens with text. Just go over some "I vibe coded this thing in a weekend", run some basic security tests on it and the results are almost always frightening. All of this is the whole plot of Idiocracy (holy shit, that movie was ahead of it's time and optimistic af for saying that was 500 years away). Slop that appears to work on the surface is quickly becoming the single point of failure for entire industries. And honestly, I am all for it: if the house has to burn down for things to get better, let it burn.
What a no-content, useless (and sponsored) post. I am tired of the “AI isn’t changing anything” theater when my job went from manually writing code to Claude writing 100% of my code in less than a year.
What these discussions frequently seem to miss, is discussing the exact method, tool and model they're using.

> Meanwhile, I’m over here asking ChatGPT to rewrite the same paragraph for the third time because it keeps defaulting me into ‘LinkedIn wisdom post’ mode. GARH.

I'm not doubting the author this is their experience, but is this with the trash free/instant ChatGPT or something else? If even "Thinking" was working like that, together with proper prompting, then I'd be surprised by the author's experience.

But until people start showing exact examples and exactly what they're using, all the navel-gazing around this, positive, negative or neutral, will all just be empty words we can't really know what to do with.

I have watched people interact with chatbots. It's like watching someone pulling a guinea worm out of their leg. I don't know where all that confidence come from.
Please stop this linkedin relatability theater.
> But show me something that has become so critical in your day that if I took it away tomorrow, your work would actually fall apart. Show me something truly life changing.

Descript. I edit video for work and I am not ever going back to manually seeking to edit video. I am about 8x faster with Descript.

This isn’t even a raw praise post: Descript is wildly unstable and shitty at times but I STILL won’t use anything that doesn’t have transcription-based editing.

The bullshit will continue until the grifters move on to something else. If you can figure out what that is, you'll make some serious bank!
Most of the inhabitants of this forum myself included are now pulsating, leeching tumors off the side of human progress and the world would be better off without us. Those that think “they” have 10xed their output just have not realized it yet.
Someone finally said something
AI can be used in classification, extraction, and synthesis quite effectively. Not to speak of code generation, or like the author says, for research and strategy.

In enterprise workflows these are essentially super generalizable NLP and CV models that can be developed and deployed at a fraction of the cost.

This is not what the tech bros promised but it’s still pretty damn good!

People seem to think the world works like this: there’s an innovation committee and they plan innovations. Then they get the approval from the masses democratically. And it would involve debates and the innovation is promoted only until we convince everyone. And then we would have randomised controlled trials applied everywhere to prove adoption confidence.

Hilarious! People think we are in a socialist economy lol.

No: you don't need the broad masses for any confidence. Put your product to the free market and judge whether people like it. That's how it should work and that's how it always works. No one has to convince Jane Doe that AI enhances productivity by 20% and get her approval before deploying data centers.

AI confidence theater is just the Dunning-Kruger effect with a GPU budget. Everyone else's AI code is garbage; my AI code is 'strategically augmented.'
Weird
> Can we PUHLEASE stop this AI Confidence Theater?

But then how will the investors justify having poured over a Trillion USD into AI?

Confidence theater will continue until morale improves.

> AI Confidence Theater

That's a benign term for it. Actually, it's lies, damn lies, and fucking god-damn lies. It's the super-mega-overdrive version of every principle that ads are based on. Like they are afraid we still haven't understood what makes ads tick, so they give us the practical in-your-face demo. And they were successful. I'm not believing a single word anyone remotely related to that business says anymore.