I think "the context" the author defines also includes harder to unlock peripheral components that makes software products in 2026 defensible.
For example, security is getting harder not easier. Enterprise trust rides on needing to have up-to-date knowledge on data regulation as well.
Relationships, brand maturity, discovery; all of that becomes rarified as we continue to reduce the actual product launch curve -- but also the "harder to do" hygiene stuff that takes you from a "I vibe coded this in two days, good luck" to a "your successful company can count on us" type of hardening has become progressively more of a baseline requirement.