(Actually, I can't remember a single incident where somebody I knew was directly affected by a memory safety issue)
That doesn't mean the issue is nonexistent. See this article by Microsoft that shows the percentages of fixed CVEs that are related to memory safety.[1]
[1]: https://www.microsoft.com/en-us/msrc/blog/2019/07/we-need-a-...
So I think looking at this with regard to what actually matters for users is completely misleading. Rust fans running around touting memory safety as the most critical thing that overrides all other considerations, but having several hundred of dependencies in statically compiled software and teaching users to do "curl | bash" is actually a disaster for security. I am not saying that memory safety is not a good thing, but this distortion of reality is harmful.
Are you suggesting "modern C" is less prone to memory safety issues, and that if MS used "modern C" then that would meaningfully reduce the 70% of security vulnerabilities it claims are caused by memory safety violations?
There's a reason they offer "download and run this .exe" on Windows and "download and run this .sh" on POSIX platforms.
...plus, as they mention in the tiny "other installation methods" link, none of the distro packages are official and people have a nasty habit of coming to you for support even if you didn't point them at the downstream-patched distro package they found.
Given how much distro packagers have tried to contort Rust to fit into their pre-existing `.so`-centric packaging system, I can see why Rust upstream would want to downplay that option to avoid headaches.
Let's compare what some other supplementary package managers tell people to do: