The honest thing is to add a note that tells readers that you are also selling the product you feel good about.
Advertisement is not sharing, it's manipulation.
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They already did, in my opinion. The text reads:
> ...personal account. I work at Modal, and today we just launched Kimi K3 on managed endpoints, and I know Kimi K3 is supposed to be pretty solid, so instead of upgrading my Claude plan, I wanted to give it a try. (I didn't directly contribute to this feature, so I haven't gotten to play with it yet.)
Emphasis mine.
Yes they did. The point stands. He would never write Using an open model feels surprisingly bad even if that was what he would be thinking.
We can't trust for him to give honest opinion. The information value is near zero.
When I read the post I read nothing about Kimi-K3. I read about someone who used something open and being surprised about the effects of using something open.
I read about owning the data, knowing the path, being able to control what you have and the lightness it brings. That feeling came through his employer, which is something we can debate all year long, but I see nothing about advertising Kimi-K3 or managed endpoint or whatnot.
Maybe because I'm in all this for a long time, and having an AI capable server near is not something alien to me.
Anyway, in short, there's no AI related content for me in that post. I'm more on the experience side.