Don't forget PewDiePie, the last person I expected to do a video about migrating to Linux.
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whatever happened to that guy? He used to be the biggest thing on Youtube.
Moved on from content for kids, now retired peacefully in Japan.
There was that odd moment where he was competing for subs with T-Series, the Bollywood music company, but when he realized he wouldn't be number 1 on YouTube forever, he just stopped giving a shit.
stopped with gaming content for the most part, moved to japan and does the occasional vlog about his kid or family or whatever. retired, basically.
I keep hearing he's retired, yet his channel looks just like any channel by a full-time influencer. The few videos of him I've watched (all quite recent) must have required substantial effort. Like, he's showing off extensive Linux ricing, complex UI/orchestration tools for LLMs,... on top of refined video editing. Whoever actually made all of that, that must have required non-negligible resources. Probably a lot more than videos in his older style, which were more like stream recordings. The cadence of his videos also seemed comparable to other channels I follow. And his videos were all monetized hard, through YouTube, in-video sponsorships, and even in the video description he was selling his subscription newsletter. To me this seems more like he's still very much in the business of selling online content and just evolved his style.
tl;dr: I don't think you and I have the same meaning associated with the word 'retired'.
He is likely quite wealthy now, from his long career on YT.
I'm sure that many of the things you see as "work" are hired out. Video editing, thumbnails, etc. Even hiring multiple Linux developers to help him get through a tricky spot in the build would be reasonable for someone "retired" but with a lot of money.
Hiring people isn't retirement, if anything it means growing your business. You're outsourcing some of the menial tasks and inherit managerial tasks instead. The show and the ROI on all those expenses still ultimately depend on him.
That's a completely normal evolution for any succesful influencer. In what world is that retirement? The only thing I can see being retired is his old online persona, the new persona seems more mature, likely tailored to please his fanbase who presumably have grown out of their teenage instincts (and have more money to spend now).