Furthermore I can't help but feel some logic would lead us to conclude it is not natural to cite, why? Because in our time if you do not cite your sources in a lot of occupations dealing with knowledge you will be punished for it. It would be absurd to construct punishments for failing to do what people will naturally do, and to have those punishments so often called on.
Even if we give a very lenient interpretation of not citing sources we would probably have around 10% of papers with errors, and that is with the fear of punishment.
Citing when one should and accurately is not normal, it requires discipline to do it, or there would not be such a high failure rate at doing it.
So it seems you have established that no, Newton was not expected to cite everyone in his time, very well, this now puts the question further up the chain over my entry into the conversation - "Were the people Newton neglected to cite actually integral to his work?"
My definition of integral would be, two possible definitions:
1. do I write something here that someone reading it would say, "What?! What do you mean, explain yourself, how did you arrive at this surprising bit of information?!!" then it is integral.
2. Am I doing this based on some work that someone did without which I would definitely not be doing this? If I am doing it with knowledge of the prior work but whether or not the prior work existed I would still be doing it, the prior work is not actually integral.
Newton was accusing Leibniz plagiarising his work on calculus and engaged in a bitter, lifelong priority dispute over the invention of calculus.