Item — HN Reader

I'm always hesitant to assert something is definitely AI copy because everyone's tone of voice is different.

I'm also starting to wonder how much real, human-made copy is mimicking AI-created copy that has been filling marketing pages as of late. When people make marketing websites, they often riff and rip off other websites' (à la "Good artists copy; great artists steal"[0]) design ideas and language -- I wouldn't be surprised if there are humans now inadvertently adopting LLM's writing style like that.

[0] - https://en.wikiquote.org/wiki/Steve_Jobs#:~:text=Good%20arti...

2 comments

Why do you think an AI-focused company would hesitate to put AI-generated copy on their website?

Hah :)

In my opinion / experience, AI copy is a generally more cumbersome to read and process. So I would assume a company at Series B stage would have a human (with marketing guidelines) go over the language used on a one-pager to announce a new product.

But -- evidently -- anyone's guess!

It's exactly because everyone's tone is different that I'm confident it's AI.

Granted, a bit of AI-influencing phrasing in human writing is common, but the idea that someone sat down, worked hard, and came back with an entire page of a pitch-perfect AI slop is simply incredible.