Israeli cybersecurity startups funded by Cyberstarts such as Irregular always call out being Israeli because Cyberstarts' whole marketing shtick is making 8200, Israeli, and Cybersecurity synonymous as it helps close later rounds from larger funds. Wiz is a good example of this - only one of the founders is an 8200 alum, and their hiring was fairly diverse yet 8200 was made front and center in their investor relations story.
But tbf, Ireland and IDA do the same thing by making Ireland, Data centers, and tech FDI in Europe synonymous like that ad campaign they did (I think) 15 years ago which was basically repeating those three words with clips of Trinity College, the Dublin Docklands, and server farms.
Honestly, the whole escape attack story was funny to watch - so many people on HN don't realize most companies try to build a zeitgeist like this before major buying conferences like RSA, Blackhat/Defcon (this past week), and GITEX.
Heck, there are multiple rules around HN SEO engagement that have been tried and tested (eg. Always post around 5am-8am PST to maximize engagement, make a European oriented title from 4am-9am PST to maximize engagement on HN because of the heavy European usage).
And the fact that The Register (who btw are fairly cost effective for publishing submarine articles) ran a bot undetected by HN moderators for years that ended up climbing into the top 20 ranks by karma highlights this.