I'm working on making unstructured operating knowledge maintain itself. If a customer's phone number changes, that goes in the CRM. But if a salesperson learns the customer is planning to open new locations, everyone else who talks to that customer should know, and today they mostly don't. In fact, there's probably not even a good place for that valuable nugget to be stored.
The information exists. It's in email and Slack, in threads with the customer, internal discussions, meeting transcripts. But nobody updates the customer page since the payoff is deferred. We're trying to update it automatically.
Maintenance looks doable. Cold start is the part I don't have a good answer for yet: how do you work out that a company cares about customers, competitors and products as entity types, and build those lists for them, without handing them a setup task? That's what we're tackling next.