While this is true, it's not an all-or-nothing game. A little bit of countersurveillance is better than none, even if you're not that savvy. We can win by gradually raising the per capita cost of surveillance until it's infeasible to surveil everybody. Individual digital sovereignty will be achieved eventually, but we won't get there in a single step. Start small and iterate. Even simple things like periodically wiping browser cache or changing the apps you use can meaningfully raise the cost.