Microsoft Tay has entered the chat.
I'm kind of surprised by the cynicism. There are real problems in AI ethics that contribute to model training. Someone has to own those problems. How that team is incentivized is outside the scope of my comment.
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The cynicism, I believe, is mostly directed at corporations themselves. Corporations, especially AI companies, are anything but inherently ethical. Their very existence has depended heavily on the use of data obtained without explicit permission, including copyrighted material. One can therefore reasonably suspect that the main purpose of having ethics teams in these companies is to boost their credibility, provide a layer of plausible accountability, or create a convenient scapegoat that can be sacrificed when necessary.
Having them opens a door for trouble though: if the head or other key people of the ethics team resign in protest then that's bad PR.