The surest thing in tech for the past couple of years is that bluesky has fewer users than it did last month. It's entire life is due to lib slactivism. It started under the conceit of being a p2p public service, took VC, and its founder bailed and badmouthed it. It's entire existence is ideological, which is why its boosters sound like evangelists.
This is just media promotion, hopefully to bump up user numbers for a week or two, but really so the people who work at the VC firms that put money into this dog have something to show to their bosses.