Anything other than a .com for a commercial site screams gimmick and immediately strips away most of its credibility. Go .com or go home.
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this sounds like you're stuck in 2010.
Nope: it surprised me too, but we did a small survey and unless you’re a nerd, anything not ending in either com or your own nation’s TLD structure is considered dodgy and/or hard to type (.co being a notorious case — people type .com instead).
This is mitigated slightly by the fact that people don’t use URIs much any more and even if they do they usually type something into a search bar or chat bot which DWIMs what they typed anyway.
Fictitious company names and URLs follow...
I once worked for a U.S.-based company called Doe Products, Inc., which it commonly abbreviated as "DPI." When the web started becoming relevant, DPI hadn't managed to get either doe.com or dpi.com so, instead, it got dpi-doeprducts.com. All of this happened before I arrived and began handling DPI's website-/domains-related stuff. I always chafed at that unwieldy URL, especially due to its often-problematic hyphen, so I was happy when we did manage to get doe.us. However, the execs soon quashed that satisfaction when they told me, no, we can't use that URL because people will think they have to type "doe.us.com" (!?!); and I never managed to convince them otherwise.
Indeed, the standard domain I use for my mail is family-name.org. And so many people do try familyname.org.com that when I have to give my mail address over the phone or in a shop I just say familyname.com